Our Expert Team - Meet the Authors

At York City Walls, we believe that the credibility of our content depends entirely on the people who create it. Unlike many affiliate sites that rely on anonymous freelance writers with no industry experience, every author on our team has spent years working in the UK gambling sector. Below you will find detailed profiles of each team member, including their professional background, areas of expertise, and the articles they have contributed to this site.

Our editorial process requires that all content is written by a subject-matter expert and then fact-checked by our responsible gambling advocate, Emma Bradshaw, before publication. This dual-review process ensures accuracy, fairness, and compliance with responsible gambling principles across every page.

1. Assignment: Content is assigned to the team member with the most relevant expertise. Sports betting content goes to James, casino content to Emma, payment method content to David, and responsible gambling content to Sarah.
2. Research and testing: The assigned author conducts first-hand research and testing, which may include registering accounts, making deposits, placing bets, requesting withdrawals, and contacting customer support at real gambling sites.
3. Drafting: The author produces a comprehensive draft, incorporating their research findings, expert analysis, and practical recommendations.
4. Fact-checking: Emma Bradshaw reviews the draft for factual accuracy, responsible gambling compliance, and editorial fairness. She flags any claims that are not adequately supported by evidence and ensures responsible gambling messaging is prominent.
5. Revision and publication: The author addresses any issues raised during fact-checking, and the final version is published.
6. Ongoing updates: Published content is reviewed and updated at least every six months, or more frequently if we become aware of material changes at the operators covered.

For full details of our review methodology, including scoring criteria and weighting, please visit our How We Review page.